forever and always,
kraft

Brief: Craft a heartwarming campaign for Kraft Mac and Cheese that evokes the feeling of comfort and encourages consumers to savor every bite with the brand that will always be there for them.

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Insight: People cherish symbols that represent lasting commitments and deep emotional connections.

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Solution: To launch a tattoo-inspired campaign to emphasize the brand's role as a constant, comforting presence in consumers' lives, much like a cherished, lifelong tattoo.

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My Role: Art Director, Photographer and Designer